Current News
Verizon Wireless -West Area Kickoff-
Verizon Wireless - the leader in cellular technology and wireless services needed a solution. The West Area consisting of 12 states and 15,000 employees was getting ready for their Q1 Kickoff meetings. In the past, each of the 5 regions had produced their own version of meetings that were handed down from corporate. In an effort to unify this messaging, West Area President Tami Erwin tasked the Area Marketing team to create a common replicable show that would help each region to deliver a common message, yet still allow for specifics of that region to be communicated.
MiMedia Productions, our Live Show partner, collaborated with Media Stream Partners to take on the task. In a staggering 30 days, MSP was able to conceptualize 10 unique videos and assemble 3 crews that went on the road simultaneously for 3 weeks and captured countless hours of footage that was edited for 6 weeks in 4 edit bays to produce a total of 40 videos for the meetings.
While those numbers alone seem amazing, it was really the web-based delivery of the content for review that made this timeline possible. Taking the traditional review process from days to minutes, the client was able to look at videos as they were being uploaded. Talk about hot off the presses.
Had we attempted a DVD review it would have ground the process to a halt. Ultimately, show discs were created, checked and shipped to each of the locations for the meetings.
This marketing campaign was truly a success and relied heavily on the core skills of MSP - Creative - Shooting - Editing - Web Delivery and DVD Authoring. It is without a doubt that without all of these talents in-house a project of this scope and magnitude would have fallen victim to pitfalls and setbacks. In the end we were happy to make Verizon Wireless's Area Marketing teams life a "little easier."
Other News
- Verizon Wireless 2009 West Area Kickoff
- MSP, working with MiMedia Productions, in 30 days created almost 40 targeted videos that were viewed by more than 15,000 associates of this wireless giant's 12 states of the entire West Area.
More… - MSP and NHaK shoot new marketing video for GP Golf
- Media Stream Partners, working with Long Beach
advertising and marketing company, NHAK, has started principal
photography for a marketing video promoting the Swing Tempo, a
training tool that helps golfers maintain a consistent swing.
More… - MSP Creates Animated Message for Del Taco
- Working with Robert Nelson Creative, Media Stream Partners created a 15
second animated message for Del Taco that will be played during all events held at the
Anaheim Pond.
More…